Royals Cup 2018

The ROYALS CUP is an annual three-day sports and recruitment event for the best Business Schools from across Europe hosted by students of Maastricht University. 750 participants from 15+ universities compete to win the spirit cup!

The ROYALS CUP is an annual three-day sports and recruitment event for the best Business Schools from across Europe (majority is from Germany). It is hosted by students of Maastricht University – School of Business and Economics in Maastricht, Netherlands. Around 750 participants from 15+ universities compete in 8 different sport disciplines against each other with one common goal: to win the spirit cup! This year, it is going to take place from April 19th-22nd. 

Advantages: 

• Raise your brand image among Europe’s talents & promote your company and products through our social media channels as well as during the event 

• Direct access to +700 high potential students from Europeans leading business schools 

• Finding talent for new, digital and agile working requires a new way of recruitment: We offer the opportunity to participate in sports tournaments with mixed company-student teams

• Present your company with an interactive information stand right next to the sports pitches

• Get to know motivated and dedicated business students in a dynamic & casual atmosphere 

With its various opportunitites, the Royals Cup can be used effectively in several different ways:

Promotion / Marketing

• Raising awareness, brand image and bonding on an emotional level with students who will always remember the events and its partners
• Being able to present the products in our goodiebags, during the event or personally getting in contact with the students at the event
• Target group: students, young, interested in sports, open-minded, above-average purchasing power (mostly from private universities)

Recruitment / HR

• Being able to present the company's career opportunities to Europe's best business students at the company fair
• Mixed sport teams with recruiters and master/bachelor students. Spend the event together and get to know you on a different level

Since the Royals Cup is a non-profit organization, all aquired proceeds will be invested in the quality of the event!