Kurzbeschreibung
Patna Premier League is a 16-team T20 cricket tournament with 59 matches, live streaming, and strong digital reach. It’s Patna’s biggest cricketing event, blending talent, entertainment, and branding opportunities for local and national partners.
Beschreibung
Why He Should Sponsor the Patna Premier League (PPL):
The PPL isn’t just a cricket tournament—it’s a high-impact brand activation platform strategically focused on Patna district, one of Bihar’s most engaged and influential markets. With 16 competitive teams, 59 matches, and massive ground and digital branding, the league offers direct access to thousands of passionate local consumers and over 20 million digital impressions.
By sponsoring the PPL, your company gains:
- Hyper-local visibility through exclusive branding across jerseys, grounds, and live streams.
- Emotional connection with the youth and sports-loving audience of Bihar.
- Trust and goodwill, as your brand will be seen supporting community-level sports and talent.
- High ROI through multi-format promotions: contests, social media shoutouts, influencer integration, and live engagement.
PPL is built to be media-rich, fan-centric, and brand-friendly—offering sponsors both high visibility and deeper market penetration. For companies aiming to grow in Bihar or connect with Hindi heartland audiences, PPL is the perfect pitch.
Kennzahlen für Sponsoren
Key Figures – Patna Premier League (PPL) 2025
- Tournament Duration: 16 Days (May 2025)
- Total Teams: 16
- Total Matches: 59
- Venues: 2 grounds in Patna district
- Daily Matches: 2 per day (Live Streamed)
- Live Streaming Days: 16
- Expected Digital Reach: 20+ Million Impressions
- On-Ground Audience Engagement: 30,000+ footfall over the tournament
- Age Group: 15–40 years (core audience)
- Gender Split: ~70% Male, ~30% Female (growing female viewership via digital platforms)
- Language: Primarily Hindi, followed by English
- Digital Penetration: 75% of target audience active on Facebook, Instagram, YouTube
- Engagement Habits:
- 60% follow local/state cricket pages
- 45% engage with sports content daily
- 35% participate in contests/polls
- Device Use: 90% access via smartphones
- Social Media Branding Budget: ₹40 Lakhs
- Ground Branding Budget: ₹30 Lakhs
- Contest & Fan Engagements: ₹10 Lakhs
- Total Operational Budget: Approx ₹2.5 Crores
- Title Sponsorship: 1 Exclusive Partner
- Brand Integration Assets: Jerseys, Boundary Boards, Toss Mat, Social Media, Presentations, Live Mentions, and more
- Coverage Platforms: YouTube, Facebook, Instagram, Local Media Partners
- Special Awards: Player of the Series, Best Batter, Best Bowler, Man of the Match (every game)
- Organized by: Udyami Kishan Welfare Foundation